Viral videos
AdAge zaprezentował ostatnio 10 filmów wideo, które zrobiły zawrotną karierę w ciągu ostatnich 12 miesięcy (bo jakże inaczej nazwać fakt 50 milinonów wywołań). Co ciekawe tylko dwa sposród nich są zrealizowane na potrzeby kampanii reklamowych (dove evolution i rayban). Ciekawe czy istnieje gdzieś lista najlepszych i najpopularniejszych virali zrobionych dla celów marketingowych? To byłaby pouczająca lektura.
Na razie zapoznajcie się z propozycjami redakcji AdAge:
Viral Videos You Should Have Seen
(Click titles to watch)
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Five seconds that inspired a summer’s worth of mash-ups, Facebook apps, avatars, merchandise, a website and T-shirts. Originally part of a much longer clip from a Japanese TV show, some web surfer with a good eye decided to isolate the dramatic part, add some climactic music and set it free on YouTube. |
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The follow-up to Dove’s much-lauded 2006 viral “Evolution,” which won the Film Grand Prix at Cannes. “In one brief minute, it indicts the culture’s obsession with Barbie-doll exteriors, raises the consciousness of girls and women and exposes the inner ugliness of the so-called beauty industry,” wrote Bob Garfield. |
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A “skirmish” between Will Ferrell and his foul-mouthed toddler landlord, Pearl, has been viewed 49 million times on FunnyorDie.com. That was enough to prompt Sequoia Capital, the same firm that funded YouTube, to invest. |
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It’s not for everyone, but this web series, composed of 36 eight-minute episodes, from the creators of ’90s cult drama “My So-Called Life,” has created enough buzz to draw major media: NBC signed it on to run as six hour-long episodes. |
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The “Chocolate Rain” phenomenon snagged 12 million views — and an appearance at Google’s annual Zeitgeist event. Now he’s shilling Dr. Pepper’s cherry-chocolate flavor in a video titled “Cherry Chocolate Rain.” |
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MISS SOUTH CAROLINA ANSWERS A QUESTION Almost 30 million views on YouTube prove people love a meltdown. When asked why a fifth of Americans can’t locate the U.S. on a map, this beauty-pageant candidate replies something about U.S. Americans … not having maps … and our education “such as in South Africa and in Iraq, everywhere, like, such as.” |
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JUSTICE’S VIDEO FOR D.A.N.C.E. An Ad Age Pop Pick in August, this video for French electronic duo Justice features the torsos of two hipsters whose T-shirts morph and change images to the catchy song. |
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DAFT HANDS — HARDER, BETTER, FASTER … An example of the creativity unleashed thanks to self-publishing tools such as YouTube. (Note for next year: There could be a whole list dedicated to Daft Punk videos.) |
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Lions attack a baby buffalo and then get attacked by a crocodile. This even made an impression on YouTube’s founders, who named it their favorite video of the moment in May. |
This was a good example of a marketer going the viral video route in 2007: create an interesting video, hire a viral specialist (Feed Co.) to promote it and get yourself millions of views.
